Black Friday has become a major part of e-commerce — some companies make almost as much during this short period as they do the rest of the year. Still, the same problems repeat every season, showing that many businesses prepare for the busiest shopping day of the year at the last minute, which can lead to heavy revenue losses. Here’s a short list of tasks we recommend to our clients to help them get through the biggest sales rush smoothly — and profitably.
1. High-traffic testing
During Black Friday, traffic in e-commerce usually jumps by 40–80%. In some cases, it grows several times over if there’s heavy marketing behind it. This means even a minor performance issue can cost thousands. High-traffic (stress) tests are essential. An existing system IT audit can help uncover these problems.
2. Customer support capacity
Even if everything runs perfectly on the tech side, you can still run out of capacity to process orders or inquiries. If order volume jumps tenfold and your team stays the same size, problems are guaranteed. You can handle them using both real staff and digital tools.
3. Solid basic information
Speaking of digital tools, automation can reduce the load on human agents. For example, AI-powered chatbots or even a well-prepared FAQ section can save you from answering “so when will my package arrive?” for the hundredth time.
4. Accurate, well-maintained product information
Poor product information lowers trust and increases returns. If a customer can’t find what they need, they’ll search for a similar product elsewhere. You don’t have to enter everything manually — modern product information management (PIM) systems or AI tools can speed things up.
5. Tools that help sell more
Black Friday shoppers are highly motivated to buy. You can make the most of that by adding product recommendation features to your site. They help push items that best match a customer’s needs or the products with the highest margin.
So, is your online store ready?
During Black Friday, the winners are the ones who prepare, not the ones who hope everything will “just work out.” A stable site, clear product info, and a capable customer support team ready to handle the rush aren’t just technical details. They’re what separates smooth growth from chaotic holiday mess and poor customer experience. This won’t guarantee record sales, but having the basics in order gives you a real chance to turn increased traffic into real revenue.
Good luck with your sales!
