UX/UI design is about functionality and user experience: how a system works, how easy it is to use, and whether it feels clear for the users. Graphic design, on the other hand, focuses on aesthetics and visual expression: color, typography and brand identity. It’s about conveying a message in a visually appealing way.
In short: UX defines how a system works, while graphic design defines how it looks. Adeo Web focuses on UX/UI design for eCommerce stores.
