A step into new markets and greater B2B efficiency
We adapted the Eoltas eCommerce platform for easier entry into new markets, ensured smooth product search, efficient order management, and implemented a system that transformed B2B sales.
EOLTAS is a well-known auto parts retailer in Lithuania, offering a catalog of over 1 million different products. While our work with this client began with regular e-store maintenance and minor improvements, the scope of the EOLTAS project quickly expanded.
One of the main challenges in our collaboration was the company’s step into new eCommerce markets. Although the technical foundation was already in place, the new business direction brought many complexities: new payment systems, additional sales points, new warehouses, product pickup logic, and more. By successfully implementing these systems, we helped EOLTAS streamline business processes, leverage broader marketing strategies, and make B2B shopping more convenient.
40+
physical stores in
the Baltic region
1 million
products on
sale
30+
experience in the
market
B2B
system for wholesale
business
The Task
EOLTAS operates one of the largest online stores of its kind in the Baltics, which makes the scope of tasks in our collaboration highly complex. The client’s top priorities were adapting the system to the specifics of new markets, ensuring more stable and efficient system performance, and integrating marketing tools.
Adapting the system to new markets
Adapt to the specifics of the new market and create or integrate digital tools for more effective growth within it.
Expanding technical functionality
Increase the efficiency of existing systems by expanding the functionality of current tools – including internal systems and infrastructure.
Marketing tool integration
Implement additional measures to encourage website visitor actions and boost the company’s sales.
Implemented technical solutions
Migration to Kubernetes, which increased system scalability and efficiency while reducing future development costs.
Integrating the PIM system Akeneo for more efficient product information management and to save employee time.
External integrations to ensure smooth business processes, e.g., TecCOM, TecDOC, CRM, AX Axapta (ERP), Omnisend, LP API, and more.
Marketing integrations to drive sales: bonus system, promotions, loyalty programs, rewards.
Webservice įrankis, padėjęs gerokai supaprastinti B2B pirkimų procesą.
Išorinės integracijos verslo procesų sklandumui užtikrinti, pvz., TecCOM, TecDOC, CRM, AX axapta (ERP), Omnisend, LP API ir kt.
technologies used
The Result
1. Easier product management with the PIM system
The implemented, configured, and customized Akeneo PIM system allowed more efficient management of large volumes of product information.
2. Expansion of technical functionalities to enable growth
A range of technical functionalities ensured the project’s potential for future growth.
3. Marketing tool integrations
User loyalty increased, and the online store’s visibility in organic search improved.
4. Expansion into new markets
Digital business processes were successfully introduced to the Latvian market in both B2B and B2C sectors, adapted to local market specifics.
5. Simplified B2B process
The updated Webservice tool streamlined the B2B purchasing process.
6. Integrated vehicle-based search
Searching for car parts by model enhanced the browsing experience for visitors.
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Completed projects
eCommerce projects that deliver smooth customer experiences and align with business goals.
