Higher eCommerce sales in the first month
We completely revamped the online store of our long-term partner and market leader Topo Centras (part of Euronics group). The new design and technical upgrades helped boost conversions and sales in the very first month.
Topo Centras, Lithuania’s largest technology and electronics retail chain, has been our partner since 2016. Throughout this long-term collaboration, we developed an innovative eCommerce system designed to handle a vast product range seamlessly while providing a smooth shopping experience — and have continuously enhanced it over time.
The most recent milestone was a full-scale redesign of the eCommerce website, which delivered a significant increase in online sales within the very first month.
2x
speed increase for
online store
80k+
items in the
catalog
Top 10
eCommerce stores
in Lithuania
1 mill.
visits per
month
The Task
Online shopping habits and technologies are constantly evolving. To adapt, boost performance, and open new opportunities for growth, we needed to completely rebuild the Topo Centras system. With its vast product catalog and high visitor traffic, this transformation posed a significant challenge.
At the same time, the existing platform had shaped well-established customer behavior patterns. Preserving these while introducing a fresh design was essential to ensure the shopping experience remained familiar, seamless, and intuitive.
System expansion
Ensure stable and fast system performance with the ability to scale in the future.
Updated design
Keep the website design aligned with modern trends and optimized for conversions.
Higher performance
Continuously improve e-store performance through additional integrations and tools.
Delivered technical solutions
A customized Magento Commerce solution was implemented to support and efficiently manage the wide product assortment.
PWA technology was utilized to transform the shopping experience, increasing site speed, usability, and expanding functionality.
Integration of the LupaSearch system was carried out, accelerating product search, analyzing user behavior, and suggesting relevant items.
Integration with the internal ERP system was implemented to manage company resources more efficiently.
New functionalities were added, including product tracking, a favorites list, a blog, an internal consultant system, and more.
The shopping flow was redesigned, a new type of user profile was created, and the product comparison feature was updated.
used technologies
Design and User Experience
Given the nature of its business, the Topo Centras online store manages an exceptionally large volume of information, including diverse product categories, detailed specifications, marketing offers, buying guides, and more. This complexity presented one of the greatest challenges in designing the user interface: customers needed to quickly absorb the content while being able to complete purchases seamlessly.
Few retailers can match Topo Centras in terms of high visitor traffic and the dynamic nature of established shopping habits. We understood that successfully integrating new functionalities required building on the existing system rather than creating something radically different. As a result, leveraging prior experience and understanding the rationale behind existing solutions was essential. Collecting, preserving, and documenting all this information became one of the project’s key challenges.
The Results
1. Website performance improved 2x
The combination of complex solutions helped double the e-store’s speed on both mobile and desktop versions.
2. Fresh UX/UI design implemented
The design was not only visually refreshed but also provided a smoother user experience and made navigation within the e-store easier for customers.
3. Higher conversions from day one
Design changes based on user data, along with a redesigned shopping flow, led to a noticeable increase in the website’s conversion rates.
4. External integrations implemented
External integrations improved process efficiency (payments, delivery, accounting) and saved employees valuable time.
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Completed projects
eCommerce projects that deliver smooth customer experiences and align with business goals.
