New age B2B sales for international tool leader
We built a new eCommerce system for Würth Lithuania, digitizing core B2B processes to streamline operations across 30 retail locations and support over 70 active sales representatives, significantly reducing the workload.
In Lithuania, Würth operates 30 physical retail locations and employs over 70 active sales representatives. However, the company entered the market without an eCommerce solution. To address this, they turned to our team with a request to develop an efficient new system that would digitize part of their B2B processes and ease the workload of sales managers.
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The task
The project’s main goal was to develop a B2B e-commerce solution with powerful search and user-friendly tools tailored to the shopping habits of the Lithuanian market. The client aimed to maximize the online store’s performance while building a streamlined internal system infrastructure with strategically important integrations.
Modern B2B Business Processes
The digitalization of B2B purchasing helps company employees modernize and digitize the sales experience while saving time.
Modern UX/UI Solution
The system required a modern UX/UI design that would comply with the Würth Group’s design guidelines, adapt to different devices, and be user-friendly.
Additional Integrations
Additional integrations became an important part of the project, expanding functionalities such as payment processing and marketing tools.
Implemented technical solutions
A customized e-commerce framework built on PHP Symfony was implemented, enabling the core business functions.
Integration with the client’s systems was carried out via REST API, ensuring synchronization of the product catalog, customer information, and B2B.
The LupaSearch product search tool was deployed, enabling faster and more accurate product searches.
A modern front-end solution was implemented using the Next.js framework.
By applying various specialized technologies (e.g., Redis and RabbitMQ), high system performance was ensured.
Kubernetes was implemented to guarantee smooth system operation and resource allocation based on traffic.
technologies used
The Results
1. B2B Commerce Solution Created
We implemented a B2B solution that enabled faster and more efficient order processing. This saves employees’ time, ensures modern and streamlined business processes, and accelerates new client acquisition.
2. Implemented a New UX/UI Design
Based on Würth Group’s design guidelines, we created and deployed a user-friendly and modern UX/UI design solution.
3. Integrated Smart Product Search
An intelligent product search solution was implemented, helping B2B users find desired products more efficiently and increasing conversion rates.
4. Completed Additional Integrations
Additional integrations helped the company expand business processes, such as offering customers convenient payment methods and additional marketing tools.
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eCommerce projects that deliver smooth customer experiences and align with business goals.
