UX/UI design and Conversion Optimization

Our focus on conversions and deep e-commerce expertise allows us to deliver design solutions that effectively that drive business goals.

Let’s talk

Aesthetics are good,
but conversions are better

Digital design isn’t something vague or mysterious. Every quality project starts with clear challenges and answers to the question “why?”. Even with millions of visitors, you gain nothing if they’re not guided in the right direction and converted into paying customers.

What we do in Digital Design?

UX/UI Design Services

We design clear and user-friendly interfaces for online stores that guide customers smoothly from browsing to purchasing. Quality design builds trust, removes friction, and helps turn visitors into buyers.

Online Store Architecture and Content Strategy

We structure even the most complex stores for quick, intuitive shopping. From category layout to product information, we tailor content to real user behavior for a smooth and fast shopping experience.

UX Audits and Consultations

We analyze how users interact with client websites to identify where business potential is missed. By auditing navigation, the shopping flow, and other pain points, we provide recommendations to increase sales.

Conversion Rate Optimization

Key parts of online stores (product pages, checkout, calls to action, and more) are tested and optimized to increase sales. CRO enables higher revenue from existing traffic without extra investment in advertising.

clients who trust us

Alma littera
Apranga
Armitana
Eoltas
Ermitažas
European bank
Kotryna group
Lemona
Pegasas
Shipzee
Topocentras
Verkter
Vilniaus Prekyba
Alma littera
Apranga
Armitana
Eoltas
Ermitažas
European bank
Kotryna group
Lemona
Pegasas
Shipzee
Topocentras
Verkter
Vilniaus Prekyba

Looking for a proven
IT partner
?

Your online store can earn more even without bringing new visitors

Conversion optimization generates returns without large investments

Full online store potential

Conversion optimization helps identify and fix weak points in the customer journey, ensuring the store operates at maximum efficiency. Small improvements can have a significant impact on sales.

Higher sales without investment

By improving the online store’s user experience, more existing visitors convert into paying customers. This means increased revenue from the current store without extra marketing or traffic costs.

Decisions based on data

Conversion optimization (CRO) is based on real user behavior research and thorough testing, not guesswork. This ensures every improvement is backed by data, enabling the most effective business decisions.

Higher customer loyalty

A smooth and convenient user experience delights customers, encouraging them to return. CRO removes obstacles and uncertainties, strengthening trust and long-term relationships.

Business needs review

During workshops, we dive into the business specifics, target users, and their expectations to propose the best solutions.

1. Business needs review

During workshops, we dive into the business specifics, target users, and their expectations to propose the best solutions.

2. Architecture planning

Priorities and implementation plans are set, and content architecture and design prototypes (wireframes) are created.

3. Design development

Once ideas are approved, they’re turned into actual web pages, graphic elements, fonts, and user flow sequences.

4. Programming and testing

At this stage, the design prototype is converted into code. The solution is thoroughly tested by QA team and launched.

5. Analysis and optimization

The launched project is continuously tested with real online store visitors, data is analyzed, and optimizations are made.

Our work

Wide range of projects focused on improving customer experience and driving business success

Let’s discuss your goals

Every successful partnership starts with a conversation. Share your vision, and we will turn it into digital solutions.

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No time to wait?

Contact us by phone or email, and we’ll get back to you in no time.

FAQ

UX/UI design is about functionality and user experience: how a system works, how easy it is to use, and whether its processes feel clear and logical. Its goal is to solve problems and optimize the interaction between people and the product. Graphic design, on the other hand, focuses on aesthetics and visual expression—color, typography, composition, and brand identity. It’s about conveying a message in a visually appealing way, not about shaping the user journey. In short: UX defines how a system works, while graphic design defines how it looks. Adeo Web focuses on UX/UI design for eCommerce stores.